Media Contacts:
Emily Schott
Kentucky Medical Association
 502-814-1388
 
Bonnie J. Hackbarth
Foundation for a Healthy Kentucky
502-326-2583 (o), 502-552-3770 (c)
 
The most recent flu season was the most intense in years in Kentucky. It hit every region of the state, infected nearly 10,500 people and took 325 lives, including those of five children.[i] Costs associated with the flu in Kentucky total more than $352 million each year.[ii] The flu vaccine can reduce the risk of infection as much as 60 percent and also lessen symptoms, yet just 38 percent of Kentucky adults and 43.5 percent of Kentucky children get their flu shots.[iii] The Kentucky Medical Association, Kentucky Foundation for Medical Care and Foundation for a Healthy Kentucky are joining together to launch a statewide multimedia Focus on Flu campaign to minimize the impact of flu in the upcoming season. The campaign will focus on boosting flu vaccinations, helping Kentuckians understand when they should consult a doctor regarding signs that they have the flu, and promoting public health flu prevention strategies.

WHO:             Bruce A. Scott, MD, President, Kentucky Medical Association
                       Brent Wright, MD, Associate Dean for Rural Health Innovation, University of Louisville
                       Ben Chandler, President/CEO, Foundation for a Healthy Kentucky
                       Allison Adams, President, Kentucky Health Department Association

                       Jeffrey Howard, MD, Kentucky Health Commissioner, will be on site to administer flu shots to speakers.

WHAT:            News Conference to Announce Statewide Flu Prevention Campaign

WHEN:           Tuesday, September 18, 2018, 9:30 a.m.

WHERE:         Capitol Rotunda, Frankfort

Note to Editors and Producers: Photo opportunities include speakers getting flu shots, graphics regarding the incidence, mortality rates and economic impact of the flu in Kentucky, as well as vaccination rates among various populations. In the audience will be public health directors from across the state.
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