(LOUISVILLE, Ky - November 13, 2018) JUUL Labs said today that it has temporarily suspended orders for its "Mango, Fruit, Creme, and Cucumber JUUL pods to the over 90,000 retail stores . . . including traditional tobacco retailers (e.g., convenience stores) and specialty vape shops." The action follows concerns raised by Food and Drug Administration (FDA) Commissioner Scott Gottlieb about the role that flavors play in attracting youth to begin using e-cigarettes.
Following is a statement from the Foundation for a Healthy Kentucky about this announcement:
"The move by JUUL Labs to temporarily suspend orders for four of its eight flavors is welcome but tardy, because so much damage has been done already," said Ben Chandler, president and CEO of the Foundation for a Healthy Kentucky. "Flavored cigarettes were banned in 2009 largely because the colorful packaging and names appealed to youth, which is the age most smoking habits are established. The explosive growth in teen use of JUUL and other pod e-cigarettes in recent months, in conjunction with research showing that most youth try flavored e-cigarettes first - well, it just proves the point. Flavors are a powerful tool in the tobacco business-model toolbox that relies on addicting new customers to stay in business. Unless and until it's proven that flavored e-cigs actually do help adult smokers quit, they shouldn't be allowed on the market."
About the Foundation for a Healthy Kentucky
Funded by an endowment, the mission of the nonpartisan Foundation for a Healthy Kentucky is to address the unmet health needs of Kentuckians by developing and influencing policy, improving access to care, reducing health risks and disparities, and promoting health equity. Since the Foundation opened its doors in 2001, it has invested nearly $28 million in health policy research, advocacy, and demonstration project grants across the Commonwealth. Follow the Foundation on Twitter, Facebook and YouTube, and visit our website at www.healthy-ky.org.
Bonnie J. Hackbarth