(LOUISVILLE, Ky - AUGUST 20, 2019) Four new public service announcements featuring Kentucky youth sharing the dangers of using e-cigarettes while young are being released today as part of the Foundation for a Healthy Kentucky's "I Just Didn't Know" peer education campaign. The new PSAs include two 30-second videos for television and a 30-second and 60-second audio PSA for radio.
Among the quotes from the teens included in the PSAs:
"It really makes me mad that companies are getting rich off of hurting kids with these flavors." Dallas, Jefferson County
"If my friends said, 'Everybody's doing it,' I'd be, like, they're doing it because they're addicted to it. They can't stop." Desiree, Fayette County
"A lot of people don't know that one little pod of this e-cigarette is equal to a whole pack of cigarettes." Hayley, Grant County
"Over and over, we hear that teens - and sometimes even their parents - just don't understand the significant health risks of kids using these highly addictive tobacco products," said Ben Chandler, president and CEO of the Foundation. "We're doing all we can to help pass laws that restrict youth access, but we know that most kids are going to be making the final decision themselves. When someone leans over and urges them to buy an e-cig, we want to make sure they have a clear, factual understanding of all the reasons to avoid becoming a pawn of the tobacco industry."
E-cigarettes are designed and formulated to enable users to take in large amounts of nicotine, heavy metals and toxins, according to the Centers for Disease Control and Prevention (CDC). Using nicotine during adolescence can harm brain development, and reduce attention span and impulse control. Nicotine use also can prime the brain for future addictions to other drugs, the CDC says.
"We regularly hear stories of kids using several e-cig juice pods a day, which means they inhale multiple packs of cigarettes worth of nicotine," Chandler said. "No wonder the FDA is investigating incidences of seizures associated with youth e-cig use."
The Foundation initially launched its "I Just Didn't Know" campaign in April with four PSAs, a website and social media accounts. Those PSAs are airing on television stations throughout Kentucky, as well as in movie theaters and schools, and at public health events. All campaign materials are being made available free to these and other organizations to help spread the word about the dangers of youth e-cigarette use.
The new TV PSAs are found here.
The 60-second and 3-second radio PSAs are found here.
All the PSAs are found at www.ijustdidntknow.org. Broadcast quality copies of the PSAs are available by contacting Alexa Kerley at 877-326-2583, akerley@healthy-ky.org
About the Foundation for a Healthy Kentucky
Funded by an endowment, the mission of the nonpartisan Foundation for a Healthy Kentucky is to address the unmet health needs of Kentuckians by developing and influencing policy, improving access to care, reducing health risks and disparities, and promoting health equity. Since the Foundation opened its doors in 2001, it has invested nearly $28 million in health policy research, advocacy, and demonstration project grants across the Commonwealth Follow the Foundation on Twitter, Facebook and YouTube, and visit our website at www.healthy-ky.org
Media Contacts:
Bonnie J. Hackbarth
877-326-2583 (Office)
502-552-3770 (Mobile)
Alexa Kerley
877-326-2583 (Office)
859-229-9611 (Mobile)